Newd was established in Florence in 2006. It’s the only company in the world that produces 'Skin Jewel'; the adhesive jewelry that is applied directly to the skin. Glamour, innovation, sensuality, femininity, creativity and individuality come together for an exciting and trendy product that really goes beyond all standards.

Skin Touch's special adhesive film allows you to apply jewelry directly to the skin. This unique technology makes the company the absolute leader in this field, leaving no room for competitors. Since the very beginning, NEWD has conquered the public with the idea of 'freedom without frontiers’, launching the image of a woman that is able to fully express her seductive power.

Dynamism, innovation, and creativity: this is Newd’s response to the increasing desire to make marks on our skin, illustrating it with signs, messages, and distinctive icons.

“Be wireless. Be free”.

That’s our jewelry’s key to success. Each woman will be free to move and love her body, without worrying about threads that may break, or chains, or any other constraints.